ENCOURAGING THE DEVELOPMENT OF MSMES THROUGH BUSINESS MANAGEMENT ASSISTANCE
Keywords:
Community Service; MSMEs; Business Management; Financial Literacy; Digital Marketing; Politeknik Raflesia, Community Service, MSMEs, Business Management, Financial Literacy, Digital Marketing, Politeknik RaflesiaAbstract
This community service program (PKM) was organized by lecturers of the Accounting Study Program at Politeknik Raflesia in collaboration with HIMASI (Accounting Student Association). The activity was held on May 14–15, 2026, in Turan Baru Village, Curup Selatan District, with participants consisting of local Micro, Small, and Medium Enterprises (MSMEs). The program aimed to strengthen MSME capacity in financial management, marketing, and operational strategies. Through workshops, mentoring, and interactive discussions, participants gained practical knowledge to improve their business sustainability. The results revealed strong enthusiasm and positive responses from MSME actors, highlighting the relevance and effectiveness of the program in addressing local business challenges
