Strengthening Financial Management and Marketing of UMKM Baladas Through Business Assistance

Abstract

This study aims to assist UMKM Baladas in improving financial management through the implementation of simple bookkeeping and the utilization of technology in business promotion. The primary issue identified is the absence of structured financial records, which hinders the owner’s ability to clearly understand the enterprise’s financial condition. The research employed direct assistance and observation methods. Activities included preparing simple income statements, balance sheets, and cash flow reports tailored to UMKM needs, alongside training in digital promotion through social media. Results indicate that UMKM Baladas began to appreciate the importance of bookkeeping, enabling structured transaction recording and improved understanding of profit and loss, financial position, and cash flow. Additionally, digital promotion expanded market reach and enhanced competitiveness. Thus, financial management assistance and digital promotion strategies can significantly improve business effectiveness and support sustainable growth.